The System
From Website Visit to Follow-Up
Three tools can play three different roles in the same lead journey.
- Leadinfo
See Which Companies Are Showing Interest
Leadinfo analyzes B2B website traffic and can identify eligible companies visiting your website, along with information about their activity and the pages they viewed.
It does not mean every visitor or individual person can be identified.
The value is gaining another signal that helps your team understand where business interest may be developing.
- Leadbot
Give Visitors an Easier Way to Raise Their Hand
Leadbot adds interactive contact options directly to your website.
Instead of asking every visitor to find a contact page and complete a traditional form, you can give them clear next steps such as asking a question, requesting a quote, requesting a callback or booking a conversation.
- Southwind Connect℠
Make Sure the Lead Goes Somewhere
Identification and inquiry capture only matter if your team follows up.
Southwind Connect gives your team a managed CRM and follow-up environment for organizing contacts, conversations, appointments, pipelines, email, text and ongoing follow-up.
Live Demo
Try Leadbot Right Here
The Leadbot on this page is live.
Use it the same way a prospect would use it on your website.
Try asking a question. Request information. Book a conversation. See how much easier it is to offer visitors a clear next step without forcing them through a long contact form.
What to Test
- Open the Leadbot.
- Choose why you’re visiting.
- Follow one of the contact paths.
- See how the experience changes based on what you need.
- If you want, submit your information and we’ll show you what the follow-up side looks like too.
Look for the Leadbot in the bottom corner of your screen.
The Problem
Getting Traffic Is Not the Same as Getting Leads
You may already be investing in Google Ads, Meta Ads, SEO, content, email, referrals, events or other channels that send people to your website.
But if the visitor leaves without submitting a form or calling, most businesses have very little idea what happened next.
That creates two different problems:
You may not know which companies are showing interest.
And your website may not be giving interested visitors an easy enough way to respond.
Leadinfo and Leadbot address those problems from different directions.
Leadinfo
Leadinfo: Understand the Companies Behind More of Your B2B Traffic
Leadinfo is designed for businesses that want more visibility into the companies visiting their website.
Depending on the visitor and available data, Leadinfo can show company-level information and browsing behavior that helps your team understand where interest may be developing.
Questions It Can Help You Explore
- Which companies are visiting our website?
- Which pages are they spending time on?
- Are businesses returning multiple times?
- Are companies looking at high-intent pages such as services, products, pricing or contact information?
- Which marketing campaigns are driving identifiable business traffic?
Leadinfo should be treated as a business-intelligence and prospecting signal, not a promise that every visitor will be identified.
Why That Matters
If a company repeatedly visits your service pages but never fills out a form, that activity may still be useful to your sales or business-development team.
Instead of relying entirely on form submissions, you gain another source of information for deciding where follow-up may be worth your time.
Leadbot
Leadbot: Make It Easier for Interested Visitors to Respond
Leadinfo helps reveal company activity.
Leadbot focuses on a different problem: getting the visitor to actually start a conversation.
A traditional contact form is not always the best next step.
Some visitors want a quick answer. Some want pricing. Some would rather book a meeting. Others want someone to call them.
Leadbot lets you create those paths directly on the page.
Possible Actions
- Request a quote
- Ask a question
- Request a callback
- Start a WhatsApp conversation
- Schedule a meeting
- Request documents or information
- Route visitors based on what they need
The goal is not to create a complicated chatbot.
The goal is to make the next step obvious.
Southwind Connect℠
Then Southwind Connect Handles the Follow-Up
A new lead should not disappear into someone’s inbox.
Southwind Connect℠ can give your team a central place to manage the conversations and follow-up generated from your website and marketing.
Depending on your setup, that may include:
- Contact records
- Lead pipelines
- Appointment scheduling
- Shared conversations
- Text messaging
- Automated follow-up
- Notifications
- Tasks
- Lead status
- Reporting
- Leadinfo
- Which companies are showing interest?
- Leadbot
- Which visitors are ready to talk?
- Southwind Connect
- What happens after they do?
Process
How the System Works
- 01
Attract
SEO, paid advertising, content, referrals and other campaigns bring visitors to your website.
- 02
Identify
Leadinfo can identify eligible B2B company traffic and show how those companies interacted with the site.
- 03
Capture
Leadbot gives interested visitors clear ways to ask questions, request information, book meetings or contact your team.
- 04
Route
Qualified inquiries can be directed into your sales and follow-up process.
- 05
Follow Up
Southwind Connect helps your team manage conversations, appointments, pipelines, email, text and ongoing follow-up.
Who It's For
A Better Fit for Businesses That Already Have Traffic
This approach is especially useful for organizations that already receive meaningful website traffic but want more commercial value from it.
It may be a good fit for:
- B2B service businesses
- Manufacturers
- Industrial companies
- Contractors and home-service businesses
- Professional service firms
- Equipment and agriculture businesses
- Agencies
- Multi-location businesses
- Organizations running paid advertising
- Businesses investing in SEO but seeing too few inquiries
If nobody is visiting your website yet, visitor-identification software is not the first problem to solve.
Southwind can help with the traffic side too through website design, SEO, paid media, content and lead generation.
Evaluate It
Want to See What It Finds on Your Website?
Leadinfo currently offers a 14-day free trial with no payment details required. The strongest way to evaluate this kind of software is to install it on your own website and see what appears from your actual traffic.
Trial availability and included Leadbot functionality are subject to Leadinfo’s current product and partner terms. Southwind will confirm the applicable setup before activation.
Why Southwind
Software Is Only Useful If Someone Builds the Process Around It
You can buy a tool.
That does not mean your team will automatically know:
- which visitors deserve attention
- what a Leadbot should ask
- which leads should go to which person
- when email or text follow-up should happen
- what belongs in the CRM
- what should be automated
- how to measure whether the system is producing business
Southwind approaches Leadinfo and Leadbot as part of the larger marketing and sales process.
We can help connect the website, traffic strategy, lead capture, CRM, follow-up and reporting so the software supports the way your business actually works.
FAQ
Common Questions
Does Leadinfo identify every person who visits my website?
What is the difference between Leadinfo and Leadbot?
Does Leadbot replace our contact forms?
Can Leadinfo connect to a CRM?
Yes. Leadinfo supports CRM and workflow integrations, although available automation features depend on the plan and integration selected.
Southwind can also help design the broader follow-up process around Southwind Connect or another supported CRM.
Is there a free trial?
Is Leadbot included in the free trial?
Can Southwind set this up for us?
Is this only for businesses running ads?
Related Services
Lead Generation
Paid ads, landing pages, lead forms and CRM follow-up built as one system.
Explore →Southwind Connect℠
Unlimited-seat CRM, texting, email, booking and automation for follow-up.
Explore →CRM Implementation
Vendor-neutral CRM selection, migration, automation and training.
Explore →Website Design
Fast, accessible websites built to turn visitors into inquiries.
Explore →SEO
Search visibility that brings qualified traffic to your site in the first place.
Explore →Free Consultation
Tell us how leads reach your team today and we'll map the next step.
Explore →Let's find out
Your Website May Already Be Creating Opportunities You Cannot See
Let’s find out.
See which companies are showing interest, give visitors an easier way to start a conversation, and build a follow-up process that does not depend on someone remembering to check an inbox.