Source-of-truth dashboards
Placer.ai foot traffic, STR lodging, Google Analytics, CRM, and financial data unified into one report.
Outcomes
What success looks like
- Faster, more confident decision-making at the staff and board level
- Defendable budget conversations with real data
- Less time spent assembling monthly reports manually
- Better grant applications backed by community data
- Higher transparency for residents and members
Why Southwind
Built for the way your organization actually works
Board-ready
Designed to be screen-shared in a board meeting or dropped into a council packet without reformatting.
Real-time when it matters
Live data refresh where the use case demands it; scheduled refresh where it doesn't.
Built on tools you can keep
Google Looker Studio, Power BI, Metabase, or custom React — chosen to fit your team's skills and budget.
Trained team
Your staff learns to read, filter, and adjust the dashboards — not just receive them.
Storytelling layer
Every dashboard includes a written interpretation layer so the data tells a story, not just numbers.
What's Included
A complete scope — not a list of disconnected tasks
Data audit
Inventory of your existing tools, data sources, and reporting needs.
Dashboard design
Wireframes and metric definitions approved before any build.
Build & integration
Looker Studio, Power BI, Metabase, or custom React dashboards wired to your data sources.
Placer.ai integration
Foot traffic, dwell time, and visitor-origin data brought into the dashboard.
STR / lodging integration
Lodging performance and tax-collection trends visualized for tourism clients.
Training & documentation
Live training, recorded video, and written documentation for your team.
Our Process
How we deliver
- 01
Inventory
Map every data source you have and every report your board, council, or members ask for.
- 02
Design
Wireframe the dashboards and lock metric definitions so everyone agrees what a number means.
- 03
Build
Implement on the platform that fits, integrate every source, and validate the data.
- 04
Train
Live training and a documentation library so your team can run the dashboards without us.
Who It's For
Organizations we serve with this work
- Cities tracking budget, capital projects, and resident services
- Tourism boards combining STR, Placer.ai, and lodging tax
- EDOs reporting on attraction, retention, and talent KPIs
- Chambers tracking membership, events, and sponsorship
- Main Street programs tracking foot traffic and vacancy
Portfolio
Some Dashboard Examples
A sample of dashboards we've built across law enforcement, public administration, environmental monitoring, and economic analysis.
FAQ
Frequently asked questions
Which dashboard platforms do you build on?
Google Looker Studio (the most cost-effective for most clients), Power BI (when an organization is standardized on Microsoft), Metabase (for SQL-comfortable teams), or custom React dashboards for unique requirements.
Do you work with Placer.ai data?
Yes. Placer.ai is one of the most common sources we integrate for tourism, downtown development, and economic development clients.
What about Smith Travel Report (STR)?
Yes. We integrate STR lodging performance into tourism dashboards so STR's monthly reports show up alongside Placer.ai, paid media, and lodging tax data.
Do you train our staff?
Yes. Live training, a recorded video library, and written documentation are included so your team owns the dashboards long-term.
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