Marketing for the Texas communities the Austin agencies don't drive to.

Marketing in Texas for chambers, EDOs, cities, and tourism boards means working with the unique structure of Texas Type A and Type B Economic Development Corporations, the procurement standards of Texas municipalities, and the vast geography that puts the Panhandle, Trans-Pecos, deep East Texas, and Hill Country far outside the gravity of Austin and Dallas agencies. Southwind serves rural and mid-size Texas communities the big-city firms don't drive to.

Type A vs Type B EDCs: what marketing scopes can and can't include

Texas Type A EDCs (Section 4A of the old Development Corporation Act) and Type B EDCs (Section 4B) are sales-tax-funded entities with distinct allowable expenditures under Texas Local Government Code Chapter 501. Type A is generally limited to manufacturing and industrial projects; Type B can fund a broader set including parks, sports, and quality-of-life. Marketing scopes for an EDC have to fit the funding tax — we structure engagements so the deliverables are clearly within the corporation's authority.

Rural Texas marketing that doesn't cost Austin prices

Most Texas marketing agencies sit in Austin, Dallas, Houston, or San Antonio and price accordingly. A 5,000-population West Texas community can't justify a USD 25,000-per-month retainer. We scope engagements to the budgets rural Texas communities actually have — typically USD 2,500 to USD 6,500 per month for ongoing work, with fixed-scope projects for websites and brand work.

Texas Main Street and Texas Historical Commission alignment

Marketing scopes for Texas Main Street accredited communities have to ladder up to Texas Historical Commission reporting and Main Street America's four-point approach. We've worked with Texas Main Street communities on branding, websites, vacancy marketing, and event campaigns aligned to that reporting structure.