Resident-first information architecture
Navigation was rebuilt around how residents actually look for information — services, permits, departments, news, and events — rather than how a government vendor structures default templates.
90 days
To page-one Google for core city searches
6.2s → <2s
Mobile page load time improvement
0
Annual CivicPlus licensing fee after launch
Passing
All three Google Core Web Vitals metrics
The Challenge
Where they started
Every content update required navigating a rigid backend that wasn't built for non-technical staff. Design changes required support tickets. The site looked like every other CivicPlus municipality in Kansas. Annual licensing costs kept climbing while the value stayed flat. Residents increasingly relied on the city website for services, permits, events, and community news — but the platform's inflexibility meant the City was always one step behind.
Our Approach
How we delivered
Mobile-first design on modern WordPress
The previous CivicPlus site averaged 6.2 seconds on mobile. The new ulyssesks.gov was built mobile-first with GeneratePress and Bricks Builder, loading in under 2 seconds and passing all three Core Web Vitals metrics.
Staff-friendly content management
City staff can update pages, post agendas, add events, and publish news without a CivicPlus support ticket or developer intervention. The backend was configured specifically for non-technical municipal staff.
On-page SEO and local government schema
Every page was built with proper title tags, meta descriptions, header structure, and schema markup. Local government schema was applied sitewide so search engines and AI platforms correctly identify ulyssesks.gov as the official City of Ulysses digital presence.
“The new site does what a city website is supposed to do. Residents can find what they need. Staff can keep it current. And we're not writing a check every year to a vendor in another state for the privilege of having a website that looks like everyone else's.”
Services Used
What we deployed
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