Overview
Optima Public School needed a modern website and communication system to better serve families, improve engagement, and reduce staff workload. Outdated systems and high vendor costs made this difficult until Southwind stepped in.
Challenge
- Outdated website with inconsistent layout and missing information
- Staff unable to update content due to lack of training
- Vendor fees of $3,000–$4,000 per year with no maintenance included
- Technical issues the district could not diagnose or fix
- Need for professional branding and improved community trust
Solution
- Full website rebuild and modernization
- Cleanup of all outdated or missing content
- Mobile optimization and performance enhancements
- DNS, hosting, and domain corrections
- Ongoing maintenance and update plan
- Staff support and training
- Brighter, user-friendly layout to improve communication
Results
- Mobile optimization score increased to 94 percent
- Website load speed improved 42 percent
- Eliminated thousands in annual vendor fees
- Staff workload reduced by approximately 70 percent
- Accurate, modern content that reflects the district’s strengths
- Stronger communication with families and improved online presence
Testimonial
“Southwind modernized our entire website, fixed issues we had struggled with for years, and now provides reliable support our staff can depend on.” — Superintendent, Optima Public School
Visit Optima Public Schools Website