Services provided
- Digital Marketing
- Paid Advertising
- Creative Design
- Event Promotion
- Analytics & Reporting
The Challenge
After a seven-year hiatus, the Liberal Air Fair needed a complete digital relaunch. Visibility was low, historical engagement had faded, and the event had to re-establish itself as a premier attraction for Southwest Kansas.
Southwind Marketing was brought in to rebuild momentum, expand reach beyond Liberal, and deliver a modern, high-impact marketing strategy capable of driving real attendance.
Our Strategy
Southwind implemented a multi-layered marketing approach built around measurable growth, regional storytelling, and consistent digital engagement.
Campaign Components
- Precision targeted Meta ads (Kansas, Oklahoma, Northern Texas, and aviation-interest groups)
- Daily content plan with reels, pilot highlights, visuals, and countdown posts
- Consistent community engagement and comment response
- High-impact creative assets and branded promotional graphics
- Real-time data monitoring and optimization
Digital Results (Aug 1 – Oct 10)
Reach & Views
- 305,195 total views (+3,961.7%)
- 10,909 3-second video views
- 828 1-minute views
Content Performance
- Links: 55.9%
- Photos: 28.1%
- Reels: 10.6%
Audience Source
- 81.9% non-followers
Engagement
- 2,453 total interactions (+1,368.9%)
- 2,027 reactions
- 189 comments
- 237 shares
Audience Growth
- 307 new followers (+24%)
- Reels contributed 67.9% of all new follows
Messaging Activity
- 13 new conversations
- 12 new contacts
Top Audience Demographics
- 35–44: 23.3%
- 25–34: 22.5%
- 45–54: 15.9%
- 65+: 15.2%
Event Attendance
Southwind Marketing’s strategy helped deliver more than 14,000 attendees, the highest turnout in the event’s history.
Advertising Performance
Ad Spend
Approximately $3,000 total (Aug–Oct)
Cost Efficiency
- $0.45 average CPC
- 6,666 estimated ad-driven clicks
Economic Impact
Assuming a conservative $12 per attendee in local spending:
14,000 attendees × $12 = $168,000+ economic impact
ROAS
$168,000 impact ÷ $3,000 spend = 56:1 ROAS
Every $1 spent on advertising produced $56 in economic value for the community.
Leadership Perspective
“Our goal wasn’t just visibility — it was to reignite a community tradition and drive real-world
outcomes. Turning a paused event into a 14,000-person regional draw reinforces how strategic
storytelling and data-driven execution can transform a community event.”
— Southwind Marketing Group
Key Takeaways for Cities & Event Boards
- Short-form video drove the fastest follower growth
- Paid + organic synergy expanded reach across three states
- Strong community engagement kept the algorithm active
- Data-backed adjustments allowed real-time campaign optimization
- A sustainable marketing framework is now in place for 2026 and beyond
Visit Liberal Air Fair Website.